Company Profile
Established in 2016, Taizhou Huangyan Jinjiayi Daily Necessities Co., Ltd. has been deeply rooted in the home furnishing industry for a decade. Over the past ten years, we have consistently adhered to the core philosophy of "building a foundation with quality and seeking development through innovation," focusing on users' needs for a high-quality home life and continuously exploring the deep integration of silicone materials with home scenarios. We focus on users' core needs for "safety, practicality, and aesthetics," building a product matrix covering diverse family scenarios around four core businesses: silicone lamps, home storage, daily necessities, and beauty products. We have gradually grown into a home furnishing brand with both R&D strength and market reputation, providing high-quality living solutions to over one million families worldwide.
Our silicone lamp series, as the company's innovative benchmark product, breaks through the limitations of traditional lamp materials. Relying on our independently developed food-grade silicone formula and soft light technology, we have created lighting products that combine safety and environmental friendliness, flexibility and impact resistance, and diverse shapes. From cozy bedroom nightlights to creatively designed cartoon lamps for children's rooms, and silicone lamps suitable for outdoor settings, each product undergoes rigorous luminous efficacy and durability testing. They not only meet basic lighting needs but also become personalized decorative elements in the home.
The home storage series focuses on the core pain points of modern families: "small space, lots of clutter, and difficulty in storage." With a design logic of "flexible adaptation, efficient storage, and aesthetic integration," it creates comprehensive storage solutions for all scenarios. For kitchen food storage, we offer food-grade silicone food containers that can withstand temperatures from -40℃ to 230℃ and can be directly microwaved or refrigerated. For bathroom storage, we've developed storage racks with drainage features, a non-slip bottom, and a perforated structure to prevent water accumulation and bacterial growth; suitable for sinks, shower areas, and other locations. For living room and bedroom small item storage, we offer tiered storage boxes with removable dividers that can be adjusted to fit different items. Available in popular colors like Morandi and macaron, these boxes combine storage functionality with home décor, offering a "practical + beautiful + portable" product experience. Our home folding series, a core product line, adheres to the design philosophy of "space optimization, multi-functional adaptability, and safety and environmental protection." Addressing the pain points of limited living space and diverse needs in modern families, we've created a variety of practical and convenient products covering storage, organization, and everyday use. Made with environmentally friendly and non-toxic materials to ensure family health, the modular folding structure is easy to operate and adaptable to various lifestyle scenarios such as small apartments, frequent moves, and outdoor travel. With its core values of "space-saving, multifunctional, and high-quality," it has become a preferred product for improving the efficiency and comfort of modern home life.
The daily necessities series is an important part of the company's product line, closely connected to users' daily lives. It covers multiple high-frequency usage scenarios such as kitchen, beauty, and home storage. Designed with the initial intention of "solving life's pain points and improving the user experience," it has created a rich product line encompassing four major categories: kitchenware, storage racks, cosmetic storage, and silicone products, combining practicality and innovation. The kitchenware series focuses on core needs such as food processing, cooking assistance, and cleaning and storage, covering multiple sub-scenarios such as storage, preparation, washing, and dining, combining practicality and creativity to make kitchen operations more efficient and worry-free. The storage rack series adheres to the concept of "maximizing space utilization," using multi-material, modular designs to adapt to different home scenarios, combining practicality and aesthetics, and easily solving the problem of clutter. Our cosmetics storage series addresses the pain points of diverse and easily cluttered beauty and skincare products, offering layered, dust- and moisture-proof storage solutions suitable for various settings such as desktops and dressing tables, combining aesthetics and practicality. Our silicone products series leverages the natural advantages of high-quality silicone, focusing on safety and practicality. Our products undergo rigorous quality testing, meet food-grade safety standards, and are widely used in kitchens, homes, and other settings.
With ten years of dedicated effort, Taizhou Huangyan Jinjiayi Daily Necessities Co., Ltd. has established a comprehensive supply chain system, a professional R&D team, and an efficient sales network. In the future, we will continue our mission of "improving the quality of home life," focusing on innovation in silicone materials, product function upgrades, and scenario-based solutions to bring higher-quality and more innovative home furnishings to global users, steadily moving towards our goal of becoming a "century-old home furnishing brand."